Outdoor Advertising
Filed Under (Advertising, Corporate Communication, Designing) by ascaffarel on 17-11-2008
Visual communication
Filed Under (Corporate Communication, Designing, Marketing, Public Relations) by admin on 16-10-2008
Indian Premier League — the twenty20 tournament promoted by Board of Control for Cricket in India — today announced that Kingfisher Airlines will be the official umpire partner and will sponsor all third umpire decisions during the 59 matches staring April 18. The airlines bagged the order for five years for Rs 106 crore.
“Kingfisher Airlines has been associated with a variety of sports at the domestic and international levels. Its decision is testimony to the fact that the DLF Indian Premier League is here to stay,” said Lalit Modi, chairman and commissioner, DLF Indian Premier League.
Under the agreement, Kingfisher will receive branding rights on the umpires’ uniform and other opportunities.
Vijay Mallya, chairman and CEO, Kingfisher Airlines, said, “We are delighted to extend our partnership with the DLF Indian Premier League. Kingfisher Airlines will present the DLF IPL umpires in a completely new and modern style while retaining their critical role in the sport.”
The first match will be played between Shah Rukh Khan’s Kolkata Knight Riders and Vijay Mallya’s Royal Challengers of Bangalore at the Chinnaswamy Stadium in Bangalore.
© 2008 Business Standard filed by BS Reporter
Browsing the future
Filed Under (Corporate Communication, Designing, Marketing, Media, Publications) by jacob73kolp on 24-09-2008
Browsing as a more active, two-way medium. You browse, you find stuff, you clip it out, move it around, rearrange things. When you feel the urge you publish it. All this is very intuitive, like working with paper, tape and scissors.
When you clip content it retains attribution. This requires no extra effort. Works both ways — when you create content your license is automatically entered for you.
Can You Trademark Your Business Name?
Filed Under (Corporate Communication, Marketing) by admin on 24-03-2008
A trademark is a distinctive image, word or other thing that associates with a product or service. So, can you trademark your business name?
Most people think trademarks are logo oriented. In some ways, this is true. The Nike Swoosh is clearly a logo trademark that stands out in peoples minds. When you see it, you immediately think of Nike and its products. While logos can clearly be trademarked, what about a business name? The answer is both yes and no.
A trademark is a consumer oriented thing. While it protects the intellectual property of businesses, it is a legal step designed to protect consumers. The basic idea is a trademark should point to a particular product or service and only be used by the company backing those items. This helps consumers in two ways. First, it represents an assurance of a particular type of quality associated with the products or services provided by the company. Second, it precludes other companies from causing consumer confusion by infringing on that mark.
When it comes to your business name, you can trademark it if certain requirements are met. I am going to avoid the legal mumbo jumbo that confuses people, and stick with a general rule of thumb. If you use your business name in advertising or on the product or service, you can trademark it. A classic example is “Google”. Google is both a company name and used on the service itself. When you go to the home page of Google, you see “Google” prominently displayed. As a result, this business name can be trademarked.
If you do not use your business name in a direct communication to consumers, you cannot trademark it. Why? Well, there is nothing distinct about it that reminds consumers of the connect. TJMaxx is a well-known discount retail store. Most people have at least heard of the name. The company behind the name, however, is actually TJCos. Nobody has heard of “TJCos” and certainly do not associate it with a store. As a result, this business name would be difficult to trademark, if not impossible.
If your name is going to be a fundamental part of your marketing effort, you should consider trademarking it. If it is not, then your probably should save your money. Obviously, each situation is different, so make sure you speak with legal counsel in your area.
