I Love ->>Typography<<- !!!!!

Filed Under (Advertising, Designing, Publications) by Nidhi Goyal on 16-04-2008

Typography is not a science. Typography is an art. There are those who’d like to ‘scientificize’; those who believe that a large enough sample of data will somehow elicit good typography. However, this sausage-machine mentality will only ever produce sausages. That typography and choosing type is not a science trammeled by axioms and rules is a cause to rejoice.

 

Before we get to the nitty-gritty of choosing type, let’s briefly talk about responsibility. Fundamentally, the responsibility we bear is two-fold: first we owe it to the reader not to hinder their reading pleasure, but to aid it; second, we owe a responsibility to the typeface or typefaces we employ. Good typefaces are designed for a good purpose, but not even the very best types are suited to every situation. Personally, I’m always a little nervous about using a newly acquired typeface. A new typeface is something like a newborn baby (though it doesn’t throw-up on you): don’t drop it, squeeze it too hard, hold it upside-down; in other words, don’t abuse it, treat it respectfully, carefully.

 

 

 

 

This Artwork is by fuzzyzebra

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Comments:

10 Responses to “I Love ->>Typography<<- !!!!!”

1. Vitaly Friedman & Sven Lennartz on 21 Aug 2008 at 3:28 pm #
   
   

   @all: take a look at our previous posts, we have featured PerceptivePixel and Microsoft Surface already.

   http://www.solutioncaffe.com

2. Lotrel on 30 Sep 2008 at 2:47 am #
   
   

   CCF is given to you in the curve coding ..

3. tutorialwebdesign.com » Blog Archive » Typography Resources for Web Designers on 30 Sep 2008 at 1:34 pm #
   
   

   [...] Source : flickr Description : typo’ compositoin,jofra haza “freha song” Source: vishalgoyal Description : Typography is not a science. Typography is an art. I love Typography Source: [...]

4. Casodex on 2 Oct 2008 at 5:09 pm #
   
   

   In the article a huge thank you all for the cause, a lot of people are using

5. Tatiana on 4 Nov 2008 at 3:34 am #
   
   

   great post hope to see some additional comments next Monday…adios

6. Ustinov on 6 Nov 2008 at 5:53 am #
   
   

   agrees, but with this it can not be helped, it is in their blood

7. fuzzyzebra on 7 Nov 2008 at 6:26 pm #
   
   

   haha cool, im the artist of the zebra typography piece. stumbled upon ur page! cya

8. YahooBot on 12 Nov 2008 at 4:04 am #
   
   

   Nice site, thanks for information!

9. HairyMan on 12 Nov 2008 at 9:50 am #
   
   

   Not bad… Not bad.

10. топшина on 27 Nov 2008 at 7:05 pm #
    
    

    Hi everyone
    My name is Nadya
    This site has left the good impression.
    Love you!